Mission & Vision

We build content strategies, systems, and in-house media teams so founders and brands can own the distribution of their voice. We envision a world where authenticity controls the algorithm.

The brands that win aren't using the best AI tools. They have the clearest strategy, a repeatable system, and the courage to stand for something.

Book Strategy Call
First, Let's Define Terms

Everything we build starts with these two definitions.

Strategy
(n.)

How you decide what you do and what you don't do. It's the prioritization of limited resources against unlimited options.

System
(n.)

A structured process that produces results even when you step away.

Most brands confuse activity with strategy and effort with system. We don't.

[ Photo of Jimmy Contrini goes here ]
Meet the Founder

Jimmy Contrini

Before Media Engineering, I spent years inside the media engines of some of the biggest personal brands in the world. I supported teams across VaynerX during pivotal growth years of Gary Vaynerchuk's brand, and helped engineer the content systems behind Alex and Leila Hormozi's growth, including the $100M Leads launch that set a Guinness World Record.

What I learned in those rooms is simple: the winners don't have better luck or better algorithms. They have better systems and better teams.

I started Media Engineering because most founders are stuck renting their growth from agencies that keep the engine when the contract ends. I build the strategy, the system, and the team inside your business instead.

Proven Track Record

The work behind the numbers.

Alex HormoziAlex Hormozi
+5.7M followers
  • Total follower growth across all platforms in 20 months
  • Engineered organic content strategy, packaging frameworks, and execution systems built for scale
  • Implemented a repeatable content execution system that compounded reach, impact, and long-term brand leverage
Leila HormoziLeila Hormozi
+1.3M followers
  • Total follower growth across all platforms in 20 months
  • Led a complete content strategy revamp with intentional positioning and brand associations
  • Systemized content execution to support consistent publishing, long-term audience trust, and brand impact
100M$100M Leads Book Launch
$4.4M in 90 min
  • $4.4M in book sales within 90 minutes
  • Generated 500,000+ registrations and 75,000+ books sold, driven by 75% organic content
  • Achieved 85,000+ live stream attendees and 600,000+ YouTube views
  • Set a Guinness World Record for the largest live virtual business event at the time of launch
CoryG FitnessCoryG Fitness
+142K followers
  • Total follower growth across platforms in 6 months
  • Content strategy, execution system design, and platform optimization
  • Installed a scalable and repeatable execution system to support continued growth and impact
David HeacockDavid Heacock
+181K followers
  • Total follower growth across all platforms in 12 months
  • Advised on brand positioning, messaging, and content execution to support consistent growth and reach
  • Installed a content execution system designed for versatility, repeatability, and scale
Gary VaynerchukGary Vaynerchuk
VaynerX
  • Supported cross-functionally across VaynerX, VaynerTalent, VaynerProductions, and VeeFriends during pivotal growth years of Gary's brand
  • Helped compound brand reach, authority, and IP value through content execution within internal Vayner departments

Ready to build your content engine?

One call. We'll tell you exactly what's broken and what we'd build.

Book Strategy Call